OK, so you are the commander of the IDF (or its spokesperson), and you learn that an IDF missile has rammed into a UNRWA school building killing innocent civilians, including children.
So what do you do? First you conduct a "preliminary" investigation, and then release a fiction to the press: (You can check it out on the IDF website here.)
Hamas Operatives Killed in UNRWA School
After an investigation that took place over the past hour it has been found that amongst the dead at the Jabalya school were Hamas terror operatives and a mortar battery cell who were firing on IDF forces in the area. Hamas operatives Imad Abu Askhar and Hassan Abu Askhar were amongst terrorists that were identified as killed.
"We face a very delicate situation where the Hamas is using the citizens of Gaza as a protective vest," said IDF Spokesperson, Brig. Gen. Avi Benayahu, following the incident.
To make the story look good, you accompany it with footage of Hamas operatives firing from within the school.
Unfortunately for you, it is revealed that the footage is from 2007, and the story is contradicted by the United Nations representatives on the ground.. Then some weird things start to happen:
First, UN officials say to Haaretz that IDF officers, in conversations with them, have retracted the story. There were no Hamas operatives in the school.
Then, in response to the growing publicity, the IDF conducts another "preliminary" investigation. The terrorists mysteriously disappear from the school and from the story. Now you tell the press that an IDF patrol wanted to take out a team of terrorists that was firing near the school. A "technical malfunction" made the use of a "smart missle" impossible. So the commander used a missile with a GPS system that has a 30 meter margin of error. Regrettably, missles slammed into the school.
To make things appear better, you can add that not that many people died in the school bombing, that Hamas routinely inflates numbers.
Of course, I have absolutely no reason to believe the IDF's second or third story, as I had absolutely no reason to believe the first story.
Why would any rational person believe an organization like the IDF that routinely lies?
Here is the latest IDF version of the incident. Tomorrow it may be something different. Since the IDF bans journalists from Gaza, and does not allow residents to send out pictures via cell phones, who can know what is really happening there?
One last thing. The new "investigation" is reported in Haaretz. But, just in case, you keep the original bogus story on the IDF website.
Not everybody reads Haaretz.